A. Purchase a product based on a social media influencer.
B. Calculate the unit price of the product.
C.Compare your option to similar products.
D. Read the online reviews of the product and ask trusted friends who use it.


The correct answer is option A. so,

Purchase a product based on a social media influencer is not a useful strategy when making an informed purchase.

Why Purchase a product based on a social media influencer is not a useful strategy when making an informed purchase:

  1. Biases and Sponsorships:
    • Social media influencers often collaborate with brands, and their recommendations may be influenced by sponsorship deals.
    • Influencers may have financial incentives to promote certain products, potentially compromising the objectivity of their reviews.
  2. Individual Preferences:
    • Influencers have their own preferences and needs, which may differ from yours. What works well for them might not necessarily align with your requirements or lifestyle.
  3. Limited Perspective:
    • Social media content, including reviews from influencers, often provides a condensed or curated view of a product.
    • Influencers may not cover all aspects or potential drawbacks of a product, leading to an incomplete understanding.
  4. Lack of Expertise:
    • Influencers may not have expertise in the specific product category, and their recommendations may lack the depth of insight that comes from in-depth product knowledge.
  5. Changing Opinions:
    • Influencers might change their opinions over time due to evolving preferences or updated information, making it challenging to rely on a single recommendation.

Useful strategies for purchasing better: More informed purchase decision

1. Calculate Unit Price:

  • Determine the cost per unit or serving of a product to understand its value in relation to its quantity or size.
  • By calculating unit price, it allows for a more accurate comparison of similar products, especially when they come in different sizes or quantities.
  • Helps in identifying cost-effective options by breaking down the price into smaller, comparable units.


  • If you’re comparing two brands of cereal, calculating the unit price (cost per ounce or gram) enables you to see which one offers better value for money.

2. Product Comparison:

  • Evaluate the features, specifications, and reviews of a product in comparison to similar options available in the market.
  • Provides a comprehensive understanding of the product’s attributes, allowing you to assess its suitability for your specific needs.
  • Enables you to identify any unique features or advantages one product may have over another.


  • When considering a new smartphone, comparing the specifications, camera quality, battery life, and user reviews helps in making an informed decision based on your preferences.

3. Seek Diverse Sources:

  • Gather information from a variety of platforms, including online reviews and personal recommendations, to obtain a well-rounded perspective.
  •  It Reduces the risk of relying on biased or manipulated reviews by considering a diverse range of opinions.
  • Helps in gaining insights into potential drawbacks or limitations of a product from multiple viewpoints.


  • Reading reviews on e-commerce websites, forums, and independent review platforms can provide a more comprehensive understanding of the product’s performance and user satisfaction.

4. Asking Friends and Family:

  • Tap into the personal experiences of people you trust to gather firsthand insights into the product’s performance and usability.
  • It Offers a more personalized and anecdotal perspective, complementing information from online sources.
  • Allows you to inquire about specific aspects of the product that may be relevant to your preferences or concerns.


  • If you’re considering purchasing a new kitchen appliance, asking friends or family who have used a similar product can provide valuable insights into its durability and ease of use.
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